Audience & Purpose (Cambridge International IGCSE ICT)
Exam board Cambridge International · IGCSEUpdated 2024-05-14
Planning ICT Solutions
What is audience & purpose?
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An audience is the specific group of users that will be using the ICT solution
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The purpose is why the ICT solution was created
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Before designing an ICT solution it is important to understand:
- Audience characteristics
- The needs of the audience
Characteristics of an audience
| Characteristic | Description |
|---|---|
| Age | - Younger audiences are generally open to new interfaces - Older audiences may prefer a more intuitive design and require training |
| Location | - Cultural references - Access to high speed internet - Language |
| Education & technical skill | - Determines the level of complexity they can handle |
| Interests | - How can the solution cater to users interests? - Influence design elements and user experience |
| Accessibility needs | - Does the solution cater to users with: - visual impairments - hearing impairments - Is the interface accessible to users with limited mobility? |
Case Study Designing a new educational game
What are the needs of the audience?
Factor Impact Age - Younger audiences would require simple mechanics & more visual cues
- Older audiences would require more complex mechanics, longer gameplay and ability to make more choicesLocation - Characters and storyline designed to connect with cultural background of users
- Multiple language optionsEducation & technical skill - Low education levels focus on clear and precise instructions and tutorials
- High education levels focus on more abstract concepts and
- Design an intuitive interface which can be used on multiple devicesInterests - Consider themes and genres that will appeal to an audiences interests
- If possible, give users a choice of theme/genreAccessibility needs - Screen readers
- High contrast mode
- Closed captions
- Transcripts
- Alternative control methods (e.g. voice commands)
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