Business
All 52 specification statements from the official Cambridge International specification, as printed.
1. Human resource management (HRM)
Recruiting and selecting employees:
Employment contracts and legal controls over employment issues:
Training:
2. Organisation and management
Simple organisational structures:
The functions of management:
Leadership styles:
Why reducing the size of the workforce may be necessary:
The role of trade unions:
3. Methods of communication
Why communication is important:
Communication barriers:
4. Motivating employees
The importance of a well-motivated workforce:
Methods of motivation:
1. Marketing and the market
The role of marketing:
Understanding market changes:
Mass markets and niche markets:
Market segmentation:
2. Market research
Methods of market research:
3. Marketing mix
Product:
Price:
Place:
Promotion:
Ecommerce:
Marketing strategy:
Entering new markets in other countries as a method of growth:
4. Legal controls
Legal controls related to marketing:
1. Production of goods and services
Production processes:
The main methods of production:
2. Technology and production of goods and services
The use of technology in the production of goods and services:
3. Sustainable production of goods and services
Methods of sustainable production of goods and services:
4. Costs, scale of production and break-even analysis
Identify and classify costs:
Economies and diseconomies of scale:
Break-even analysis:
5. Quality of goods and services
Why quality is important and how quality may be achieved:
6. Location decisions
Main factors which influence location decisions:
1. Business finance
The need for business finance:
The main sources of finance:
2. Cash flow forecast
The importance of cash and cash flow forecasts:
3. Profit and loss
What is profit and why it is important:
Statement of profit or loss:
4. Statement of financial position
The main elements of a statement of financial position:
5. Analysis of accounts
Profitability:
Liquidity:
Users of accounts:
1. Economic issues
Business cycle:
Effects of government policy:
2. Business and the international economy
The importance of globalisation:
Multinational companies (MNCs):
External costs and benefits:
Exchange rates:
3. Business and the environment
Environmental issues:
4. Business and ethical issues
Ethical issues:
5. Pressure groups
The role of pressure groups: