Barriers To Entry & Exit (Cambridge International A-Level Economics)
Types of barriers to entry
- Barriers to entry are conditions that make it difficult or expensive for a firm to enter a market in order to compete with the existing suppliers
- Barriers to exit are factors that either prevent a firm from leaving a market, or make it difficult to leave even if they are making a loss
Types of barriers to entry
1. Legal Barriers
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Some industries are protected by law, making it impossible or highly restricted for new firms to enter. For example:
- In certain countries, postal services or energy distribution may be operated under government licences or state ownership
- A firm may hold a patent for a unique pharmaceutical formula, preventing others from producing or selling the same drug without permission
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These legal protections are often justified by the need for public control, safety, or to reward innovation. However, they limit competition and create exclusive access to markets
2. Market-based barriers
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Established firms often use branding and advertising to build strong consumer loyalty, making it hard for new entrants to gain attention. For instance:
- A global sportswear brand may flood the market with multiple product lines, giving the illusion of variety while crowding out competitors
- Collaborative ventures between major firms—such as joint development of new gaming consoles—can raise the resource threshold needed to compete
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In addition, if the market is experiencing low demand due to economic downturns, existing firms may have excess capacity, discouraging new firms from entering
3. Cost barriers
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Some industries require substantial investment before production can begin. These high fixed costs act as a deterrent. Examples include:
- Aircraft manufacturing, where billions may be needed for design, testing, and production
- Biotech firms, which must invest heavily in research and development before launching a single product
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Large firms often benefit from economies of scale, allowing them to produce at lower average costs
- They may use predatory pricing
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In fast-moving sectors like consumer electronics, established firms may already be developing the next generation of products while launching the current one
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Without a unique innovation or niche, new entrants struggle to survive
4. Physical barriers
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Access to essential resources can be restricted. For example:
- A mining company may control **exclusive rights **to a rare mineral deposit.
- A vertically integrated food producer might own farms, processing plants, and retail outlets, making it hard for newcomers to compete without incurring higher costs
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These physical advantages protect incumbents and raise the entry threshold for others
Barriers to exit
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Leaving an industry is not always straightforward
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Firms may face sunk costs, which are expenses that cannot be recovered, such as:
- Investment in specialised machinery that has no resale value
- Money spent on product development and marketing that cannot be repurposed
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These costs discourage entry because the risk of financial loss is high if the venture fails
- The fear of being unable to exit easily can be just as powerful as the difficulty of entering
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